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Minggu, 06 Agustus 2017



Indomie is a brand of instant noodle products from Indonesia. In Indonesia, Indomie is produced by PT. Indofood CBP Sukses Makmur Tbk. The product of the company owned by Sudono Salim was first made in mid 1972, previously produced by PT. Sanmaru Food Manufacturing Co. Ltd., and first came with Chicken and Shrimp flavor. In addition to being marketed in Indonesia, Indomie is also widely marketed internationally, among others in the United States, Australia, various Asian and African countries and European countries; This makes Indomie as one of Indonesian products that can penetrate the international market. In Indonesia itself, the term "Indomie" is commonly used as a generic term that refers to instant noodles [need a reference]

Indomie prices are economical and taste that has been adapted to the tastes of Indonesia make instant noodle products are very popular by the community. In fact, not infrequently Indonesian citizens who travel abroad to bring Indomie to overcome the problem of availability of food that is practical and in accordance with the tastes of Indonesia. Practicality in its presentation and the easy distribution makes Indomie a mainstay of Indonesian citizens during a natural disaster tragedy to overcome the problem of limitations and scarcity of food on site immediately. [Need a reference]

Indomie is claimed as a healthy and nutritious food by the manufacturer. This instant noodle product is said to have a variety of nutritional content such as energy, protein, niacin, folic acid, iron minerals, sodium, and various vitamins such as vitamins A, B1, B6, and B12. Even so, Indomie consumption is too often not recommended, because Indomie contains tartrazine dyes that are not good for health if consumed in the long run.

History of Indomie

Indomie was first created by PT. Sanmaru Food Manufacturing Co. Ltd. In 1972 with the taste of the chicken juice (now the taste of chicken broth) and the taste of the shrimp (now the taste of shrimp broth). In 1980 Indomie chicken curry flavor variant was launched and in 1982 Indomie fried noodle variant was launched. In 1984 the company was bought by PT. Sarimi Asli Jaya, who produced Sarimi. In 1990, PT. Panganjaya Intikusuma was established, which later became PT. Indofood Sukses Makmur Tbk. In 1994, took over the two companies (PT Sarimi Asli Jaya and PT Sanmaru). In 1991, Pop Mie, instant noodles in cup form from Indomie, was launched for the first time with chicken flavor and flavor of baso. In 2005 after the change of packaging, Indomie managed to break the Guinness World Records record as the world's largest instant noodle wrapper. In 2006 Indomie Goreng Kriuuk was launched, with three choices of kriuuk, namely kriuuk ayam, onion and spicy. In 2009 the photo illustrations illustrated Indomie presentation suggestions were revised in Indomie Goreng Special, Chicken Tasting Onion, Special Chicken Flavor, Chicken Broth Sense and Soto Noodle Flavor. On January 3, 2010 Indofood CBP introduced new Indomie packaging for all variants of fried flavor, gravy, Selera Nusantara and JUMBO with my favorite tagline in new charm. In August 2010, Indomie Keriting comes with three new flavors: Chicken Rawit Chill Rawit, Casserole Roast and Laksa Special Taste as well as change of packaging for special Fried Fries and Roast Chicken Taste.

In late 2011, Indomie Goreng Rendang was launched, with original beef combined with original rendang seasoning, with the tagline "this new rendang". In August 2012, Indomie organized its 40th anniversary program, which celebrated at Taman Anggrek Mall, Jakarta. In December 2012, a new variant of Indomie Goreng Cabe Ijo was launched, with real green chili flakes and green chili pepper oil which was given green chlorophyll dye for green noodles. Ad slogan Indomie Goreng Cabe Ijo is "ijo, steady, hot" which then in April 2013 with the slogan "Original Cabe Ijo". In November 2013 launched a new variant of Indomie "Taste of Asia", the taste of Tom Yum, Bulgogi and Laksa. In January 2014, launched a new variant of "Indomie Goreng Iga Penyet", with spice ribs penyet with the slogan "Dahsyat Iga Penyetnya!" Which was later changed in March 2014 to "Awesome Feelings!". In September 2014, a new variant of Indomie "Culinary Indonesia" was launched, namely Mi Goreng Rasa Dendeng Balado and Rasa Soto Lamongan. In September 2015, a new variant of Indomie "My Noodlez" was launched, the first instant fried noodles for children made with seaweed and carrots with topping crunchy sprinkles, the flavors of Pizza Cheese, Seaweed and Salmon Teriyaki. Previously Indomie My Noodlez variants already exist or have been produced in the era of the 2000s. In February 2016, a new variant of "Mie Goreng Rasa Kuah" was launched, namely Mi Goreng Rasa Soto and Mi Goreng Rasa Ayam Bawang, and launched a new variant of "Indomie Real Meat", which is Mi Goreng Ayam Mushroom. In May 2016, a new variant of "Indomie Real Meat" was launched, namely Mi Goreng Rendang, and launched "Bite Mie", a round noodle snack, which is BBQ Pizza flavor, Tempura Shrimp and Seaweed. In December 2016, new variant of Indomie "Culinary Indonesia" was launched, namely Rasa Tengkleng (only available in Central Java area) and Mi Goreng Rasa Tahu Tek (only available in East Java area). In February 2017, a new variant of Indomie Goreng Sambal Matah and Indomie Goreng Sambal Rica-Rica was launched, and the new variant of "Indomie Real Meat" was launched, namely Mi Goreng Empal Goreng and Baleng Baleng Fried Egg. In June 2017, the Indomie Vintage variant was launched with the old packaging design, namely Chicken Brick Flavor with packaging design in 1972, Chicken Wings of Chicken in 1980 and Mi Goreng in 1982. All three variants were first sold at Pekan Raya Jakarta 2017 In August 2017, Indomie has reached the age of 45 years.

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